LinkedIn the New Twitter?
While it began as a place to post an online persona and resume, LinkedIn has become as much a sharing place as Twitter or Facebook. Many have seen Twitter as the discussion-starting place in 140 characters, and Facebook as the place to post what you’re doing at a particular moment in time—which explains the many images of food posted there. You went to Twitter for discussions and Facebook to meet up with friends—both present and past—memories wanted and unwanted. Some even refer to another sharing spot, Pinterest, as Twitter or Facebook without words, although that’s not completely true. And Google seems to be trying to cover everything, especially if you have time to hang out there. There’s a lot of I, me, my in all social media, but there is a noticeable transformation happening, which for this moment in time makes being a LinkedIn member important.
It’s true that in all social media, there’s posting of URLS, images, video, and small snippets of humor and brilliance, but they tend to fly by quickly, and are easily missed. While many have a favorite social media place, most know that building a larger web, or personal network may require being a part of more than one—and often all. You really could spend your entire day monitoring social media… and some do. So, it comes down to where you should share the best of what you have to say in that very short time you have.
There are different degrees of sharing, too. On Facebook, most of what’s there is spontaneous and unfiltered. With Twitter, in most cases what’s posted is more thoughtful, because the people you’re sharing with are more than just friends. LinkedIn, though, is another level up; the connections there are mostly colleagues in work and business… and quite possibly connections to people who know people… and who know more people…
While many post the same things at LinkedIn that they post on Twitter and Facebook, there is much more thought before sharing anything on LinkedIn. Beyond the e-mails, URLs, multiple meeting places, and even job postings, LinkedIn has become like a very formal Twitter-like place to say what’s on your mind in a bit more than 140 characters. If you don’t have enough material to create a complete blog post, but have something important to say, LinkedIn is a perfect place to share it. You will begin to see more of this at LinkedIn than anywhere else. Important points are lost elsewhere. Because social media is changing daily, the next best thing may be around the corner, and we haven’t seen it yet. But for now, people will still read short, more complete, informative ideas or thoughts, even if they don’t have time for a full blog post, and LinkedIn seems to be a place to find that now.